Press release: Paul Dalton signs with 3M Car Care UK

[Carn]

"3M Press Release

June 2010

THE BLUE CHIP AND THE BLOGGER

Global company uses social networking to find biggest fan
A billion dollar global corporation has developed a unique partnership with an avid fan it found via social networking. 3M, the global diversified technology company, which is famous in the automotive trade for its professional products, found a fan blogging about its products online only to discover he was actually reputed to be the world’s finest car cleaner, who can charge more than £5,000 for his services.

Paul Dalton started out washing cars as a hobby when he was a child before becoming a car cleaner in a dealership and then starting his own car detailing business, Miracle Detail, at the age of 27. Today, he has built a unique business, cleaning some of the most expensive cars in the world. However, thanks to a chance online encounter, Paul is on a mission to help 3M Car Care launch previously trade only processes and products for general consumers after his blogs sparked increasing demand.

Matt Bailey from 3M explains: “This partnership reflects a growing trend as businesses look to online blogs and forums to get real feedback about what customers want and use it to drive company strategy. Just by Googling our product names we found a whole online community who were helping each other with advice about how to get the best showroom finish on their cars.
“We noticed Paul blogging about our products which are no secret to the trade as the vast majority of professional car repair bodyshops worldwide have been using 3M products to prepare and finish vehicles for years. However, so many car enthusiasts were asking where they could get them from that we decided to work with him to launch a range that consumers could buy online for use at home.”

Paul Dalton has developed a series of step-by-step guides which are freely available on the 3M website 3M Car care showing car owners how to achieve a showroom finish using a few simple products.

Paul Dalton explains: “I really want to reignite that feeling of British pride in our vehicles. Cleaning and caring for our cars used to be part of our culture. Like many people, I remember helping my parents to wash the car as a child but all too often now people are looking for that quick fix from their local hand or automated car wash, which isn’t always the best option for the long-term care of car bodywork. I worry that we’ll have a generation who’ve never taken the care to wash their car properly, despite car ownership being a significant household investment and, in some cases, just wouldn’t know where to start!”

Matt Bailey from 3M concludes: “If you’ve got a million pound car, then I guess £5,000 might seem a reasonable price to pay to get it properly cleaned and prepared - but that isn’t the case for most people. We wanted to make the kind of showroom finish you see from professional car detailers accessible to consumers so decided to make a range of products available for them to buy online. We hope that the combination of Paul’s passion, expertise and skills alongside 3M’s technical capability, reputation and heritage will be a great way to get people involved in caring for their cars again.”

The new 3M Car Care retail range includes 3M Car Wash Soap, 3M Quick Wax, 3M Performance Finish Synthetic Wax, 3M Microfiber Detail Cloth, 3M Glass Cleaner, 3M Scratch Remover, 3M Tyre Restorer , 3M Leather and Vinyl Restorer and 3M Wheel and Tyre Cleaner.

To find out more or view Paul Dalton’s step by step car cleaning guides including washing and drying, waxing, wheels and tyres and interiors and glass, go to 3M Car care
Ends

For further information visit: 3M Car care or the YouTube channel is YouTube - 3MCarCare's Channel

3M is a trademark of 3M Company.

3M – practical and ingenious solutions that help our customers succeed

3M is a $23 billion diversified technology company which, since 1902, has been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M employs some 75,000 people worldwide and has operations in more than 60 countries. It produces tens of thousands of innovative products for customers in dozens of diverse markets and its 45 technology platforms touch nearly every aspect of modern life. The company has applied its expertise in RFID (radio frequency identification) technology to map and locate underground utilities; it has used its understanding of the healthcare industry to develop innovations that help the early diagnosis of heart and lung conditions; and its range of pocket projectors are the ultimate presentation devices for business people on the go. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,500 people across 17 locations, including 10 manufacturing sites. Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

3M Centre, Cain Road, Bracknell, Berkshire, RG12 8HT

Tel: 08705 360036
3M Car care

Sales Enquiries:
Matt Bailey
Tel: 01344 857773
Email: ukcarcare@mmm.com

Press Enquiries
Gill Holtom / Nicola Pledger, Wyatt International
Tel: 0121 454 8181
Email: gholtom@wyattinternational.com npledger@wyattinternational.com"